Over the past few years, the event industry has been steadily expanding. Eventbrite estimates that 67% of event organisers anticipate their events to increase in the number of attendees the next year and 39% of those who work in corporate events anticipate their budgets to increase.
The objective of the qualification is to introduce learners to the skills that are required to plan, organise and evaluate events by developing their knowledge and understanding. Areas covered include marketing methods and resources, market research, human resources, communication and customer service relevant to events.