Level 2 Community Activator Coach Apprenticeship Standard

Knowledge – The Community Activator Coach will:

• Understand the benefits of physical activity and sport for individuals, families and communities, and know why adopting an active and healthy lifestyle is important.
• Understand the basic principles of behavioural change when applied to sport and physical activity, and know how to keep customers active.
• Know the importance of credible customer insight – listening to customers and understanding their motivations – to shape provision and leadership style.
• Know the importance of effective leadership and coaching in the delivery of a physical activity or sports sessions.
• Know the value of using informal spaces and ‘out of locality’ settings to encourage customers to develop the lifelong activity habit.
• Understand the role of the coach in developing effective motivational relationships, how to build rapport with customers and understand what good role models look like.
• Understand the tasks involved in delivering community level activation events and support their delivery, particularly in terms of providing equipment and activities.
• Know how to support customer welfare and where required, manage disruptive behaviours by individuals within the group setting.
• Know how to make best use of national and major events (for example the Commonwealth Games) to capture public imagination, raise activity levels and encourage community involvement in volunteering and social action.
• Know how to work with community organisations to run tailored neighbourhood events that make best use of local assets to bring people together.
• Understand the importance of accurate record keeping for monitoring and evaluation purposes; know about the tools available to help (e.g. Upshot, Views, Active Lives).
• Understand the importance of using appropriate social media and technology to deliver targeted messages to identified customer groups for example children; teenagers; adults and older adults.
• Understand fundamental principles of safeguarding, child protection, cultural awareness, first aid, mental wellbeing, inclusion and working with vulnerable adults.
• Understand the different needs and priorities of your customers (such as teenagers, families, the disabled or older adults) and the best way to manage their expectations, recognising and knowing how to adapt your style to be highly effective.
• Know how to coach and lead the key components of a successful activity sessions for specific audiences.
• Know customer motivations for participation and how to help people overcome personal and societal barriers to participation.

The EPA must be completed over a maximum 3-day period, after the apprentice has met the EPA gateway requirements. EPA must be conducted by an organisation approved to offer services against this standard, as selected by the employer, from the Education & Skills Funding Agency’s (ESFA’s) Register of End-Point Assessment Organisations (RoEPAO).

The EPA consists of 3 distinct assessment methods:

• Practical Coaching Observation
• Presentation with question and answers
• Panel interview

Performance in the EPA will determine the apprenticeship grade of fail, pass or distinction.

English and Maths – Apprentices without level 1 English and Maths will need to achieve this level and take the test for level 2 English and maths prior to the end point assessment.

Successful completers will be able to move into leadership or management roles within the Sector which may be aligned to an Apprenticeship at higher level. This progression will involve leading teams of people; acting as a mentor for staff; or specialising with the delivery of sporting and physical activity programmes to certain populations or communities.