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Level 2 Certificate in Digital Promotion for Business – Online

This qualification will help you to develop your understanding of how to promote a business in a digital age and to develop your understanding of how to use different digital and online techniques to attract customers and increase brand visibility and sales.

This qualification has been designed alongside industry professionals to ensure that the topics are relevant, up-to-date and practical. This course is Ideal for those wanting to improve digital promotion in a real business situation, or as a foundation for further learning in subjects such as marketing, business, ICT or media.

Key Information

  • Course Level

    Level 2

  • Delivery

    Distance / Online

  • Duration

    18 Weeks

Apply or Enquire

This is an on-line, distance learning course which is accessed via your Internet-connected computer.  You can enrol at any time, and it is flexible as you can log on and study when it suits you.  Tutor support is available by telephone and email.

The online course contains all the learning content needed to meet the assessment requirements of the course.

To achieve this qualification, you need to complete all 8 units within 24 weeks.

  • Digital promotion for business [Y/507/4155]
  • Understanding search engine optimisation for business [D/507/4156]
  • Coordinating the use of digital media for business [H/507/4157]
  • Producing digital promotional content for business [M/507/4159]
  • Data protection and digital media for business [K/507/4161]
  • Measuring the effectiveness of digital promotional activity for business [H/507/4160]
  • Understanding social media [M/507/4162]
  • Online reputation management [M/615/8542]

The online course contains all the learning content needed to meet the assessment requirements of the course.

There are no specific recommended prior learning requirements for this qualification, however you must:

  • Currently live in England
  • Resident in the UK/EU for 3+ years, for purposes other than study
  • be aged 19+
  • Not be on an apprenticeship

Course Progression Routes

Learners who achieve this qualification could progress to:


  • Level 3 Award in Marketing Principles
  • Level 3 Award in the Principles of Selling and Marketing Online
  • Level 3 Certificate in Marketing
  • Level 3 Certificate in Social Media Marketing
  • Level 3 Diploma in Digital Marketing


Course Career Prospects

The Digital Promotion for Business qualification is designed to help you progress in your job role by developing your knowledge of the digital marketing practices. This qualification would be beneficial to anyone working, or considering working, in roles such as:

  • account executive
  • marketing manager
  • social media coordinator
  • communications officer

This qualification will help you to develop the digital media presence in your organisation and support your continuing professional development, possibly leading to other employment opportunities in the marketing sector.

Financial Support

Depending on your situation, you may be able to access a range of financial support available.

Course Fees


Fully Funded.


Apply or enquire about this course

Please use the following links to make an application or enquiry about this course.


We are experiencing some technical issues with the apply system.  If you are having difficulties with this as an alternative you can download an Application Form (PDF) – this can be edited directly on your device, then saved and emailed to our central admissions Team centraladmissions@don.ac.uk


Apply online Make an enquiry Call 0800 358 7575

Information for EU Students

From January 2021, how you apply for a course will change. For more information, read the UK Government's guide for the UK points-based immigration system for EU students (pdf).

Visit our International pages for more information and contact details