Posted: 15/10/2025
As graduation season has passed for most, a new wave of Gen Z talent is preparing to enter the workforce, bringing fresh perspectives, new expectations, and a different set of priorities. The question is: how do you effectively engage and manage this next generation of workers?
What makes Gen Z different? What are they looking for in a job, and in an employer? Most importantly, how can your business attract, retain, and empower them to thrive?
In this blog, we’ll explore five key trends shaping Gen Z in the workplace and what you need to know to stay ahead.
1. Gen Z mental health and wellbeing in the workplace
Gen Z places mental health and well-being at the top of the workplace agenda. With young professionals being the most vulnerable, they are twice as likely to suffer from depression and are more susceptible to leaveism, burnout, and financial worries.
Not only does this directly impact young people, but it also costs employers in the UK an estimated £42 billion to £45 billion annually through presenteeism, sickness absence, and staff turnover.
How can employers adapt to this trend?
Create a culture where well-being is taken seriously and mental health is openly discussed. That means:
- Providing access to mental health support
- Training managers in mental health awareness
- Offering flexible working options
- Encourage open dialogue without stigma
A culture of care and openness isn’t just the right thing morally; it’s also a competitive advantage.
2. Gen Z values purpose-driven work and employer branding
Gen Z is more values-driven than any previous generation and expects transparency and authenticity from employers. They care about purpose, social responsibility, and ethical behaviour, and are more likely to remain in roles that align with their values.
“Gen Z wants to reshape the future of work, demanding that businesses prioritise people, planet, and purpose over pure profit. Younger people want their work to be meaningful and impactful. They aspire for a better world and clearly want to do something about it.” — Rose Marley, CEO of Co-operatives UK
How can employers adapt to this trend?
If you want to attract and retain Gen Z talent, consider:
- Defining and communicating your mission and values
- Embed social and environmental responsibility into everyday operations
Employers should consider redesigning the employee experience and focus on creating a purpose-driven, transparent, and ethical workplace.
3. Gen Z and flexible working: why work-life balance matters
Gen Z represents the most significant workplace disruptor in the last 80 years. Many entered employment during the COVID-19 pandemic, where working from home became the norm unless you were a key worker. With the pandemic now over, Gen Z is finding it difficult to go into the office and work a 9 to 5, with 45% of them wanting to work from home at least 2-3 days per week.
How can employers adapt to this trend?
Employers should consider altering their working models to include more flexibility. This includes offering alternative ways of working, such as:
- Flexitime: Allow your employees to choose their start and finish times within specified core hours.
- Working from home: Allow employees to work from home permanently.
- Hybrid working: Allow a combination of home working and office working.
These will not only attract Gen Z talent, but they will also help retain them, as 42% of Gen Z prioritise work-life balance over any other job perks.
4. Gen Z are digital natives: technology expectations in the workforce
This generation grew up with smartphones, social media, and instant access to information. They’re naturally tech-savvy and expect a seamless digital experience at work.
They adapt quickly to new platforms and prefer fast, efficient digital communication over traditional methods.
How can employers adapt to this trend?
To attract and retain Gen Z talent, businesses should embrace digital transformation. Consider:
- Investing in up-to-date, user-friendly systems
- Provide training to keep digital skills sharp
- Encourage innovation and openness to new tools
A forward-thinking digital approach signals that your company is modern, agile, and ready for the future, qualities Gen Z values highly.
5. Environmental impact and sustainability in the workplace
Gen Z cares deeply about climate change and sustainability. In fact, 59% research a company’s environmental practices before accepting a job, and 46% have changed or plan to change jobs due to environmental concerns.
How can employers adapt to this trend?
Companies that prioritise sustainability will stand out. Consider:
- Reducing your carbon footprint
- Offering green employee initiatives
- Being transparent about your sustainability goals and progress
Environmental challenges are intensifying. Employers that act now to reduce their impact will not only attract Gen Z talent but also strengthen their overall corporate social responsibility and brand reputation.
So, why should employers care about Gen Z in the workplace?
Gen Z currently accounts for 27% of today’s workforce and is expected to make up the largest generation in 2030. It would be wise for employers to take into consideration that with the new generation comes new challenges, opportunities, and areas of growth.
By taking into consideration these 5 key trends of Gen Z in the workplace, you’ll not only be making sure that your organisation remains attractive to potential Gen Z employees. But you’ll have a happier, more connected, and passionate workforce that takes pride in their work.
How employers can attract Gen Z talent: Partner with Doncaster College
Need help getting to grips with Gen Z in the workplace? You’ve come to the right place. We’re experts when it comes to Gen Z and what motivates them in terms of education and work.
We’re here to support you with:
- Apprenticeship programmes
- Industry placements
- Employer partnerships
- Networking events
- Employee training
- And more…
We have a dedicated Business Development Support Team available to assist you, should you need us. Not sure what you need? Feel free to reach out and let’s see how we can help.