Level 3 Content Creator Apprenticeship Standard
Content that lands, not just content that exists
An apprenticeship is a real, paid job. The apprentice works for an employer and trains with us at the same time, and comes out with a nationally recognised qualification and the experience to go with it.
The short answer
What an apprentice needs
Apprentices without level 2 English and Maths may need to achieve this level prior to taking the end-point assessment. Employers may set their own criteria.
The employer sets the real bar, so treat this as a guide. If somebody is close but not quite there, it is still worth the conversation.
What they’ll learn
Written and audio visual content across social media, broadcast and print. An interest in technology and in making things is a genuine requirement.
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They will work to a brief properly
Researching, preparing and developing the messaging, rather than producing something that looks good and misses the point of the request.
Covers working to a brief, research, message development
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They will tailor the message to the audience
Simplifying and shaping it to suit the purpose and the person receiving it, across different platforms and channels.
Covers audience targeting, tailoring messages, multi-platform publishing
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They will hold the brand and the customer in mind at once
Capturing the strategy and objectives of the brand alongside the needs of the customer, client or business.
Covers brand strategy and objectives, customer and client needs
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They will produce work that campaigns can use
Content that goes into media, advertising, documenting and marketing campaigns, and works there.
Covers media, advertising, documenting, marketing campaigns
Nobody springs anything on anyone
All apprentices must undertake an independent end-point assessment which is an assessment of the knowledge, skills and behaviours that have been learnt throughout the apprenticeship. The purpose of the assessment is to make sure the apprentice meets the standard set by employers and are fully competent in the occupation.
Coursework and portfolio
Work launched in class and completed in the job, building the evidence the assessor will look at.
A review with you
The employer, the apprentice and the tutor. Half an hour. Progress, targets, and anything getting in the way.
A full mock
Marked by a tutor who is not theirs, so the feedback is honest and the real thing holds no surprises.
What it takes, on both sides
If you're the employer
- A real role that covers the standard. Your Employer Relationship Officer will check it before anyone enrols.
- Time released for teaching, on a timetable you'll have from day one.
- Half an hour every 8 to 10 weeks for a three-way review.
- Your say-so when the apprentice is ready for their final assessment.
If you want to be the apprentice
- A job. An apprenticeship is employment, so you need an employer before you can start.
- Already working in this kind of role? Your manager can put you forward directly.
- An initial skills scan with us, so we know where you're starting from.
- No employer yet? That's the usual starting point, and finding one is the part we help with.
This is a step, not a destination
Most of our apprentices carry on, usually with the same employer and usually into a wider role. Which route is right depends on the job being done, so it is worth a conversation rather than a guess.
Not sure what comes after this one? Tell us the role and we'll tell you honestly which of our apprenticeships, higher apprenticeships or university-level courses fits next.
Where this course can take you
- Before you start
- This course Level 3
- Further study
Check you have what you need in the entry requirements.
Not sure? Talk to us and we will help you find the right starting point.
Careers it can lead to
- Actors, Entertainers and Presenters £30,900 a year
- Arts Officers, Producers and Directors £36,200 a year
Typical pay is the UK median for each job (Lightcast, October 2026).
How to start this apprenticeship
It takes two, an employer and an apprentice. Pick your side.
Put someone on this programme
Recruiting, or formalising the training of someone already in post? Start with a conversation. We'll check the role, sort the funding, and get them enrolled.
Speak to us today 0800 358 7575
Or advertise a vacancy through us and we'll handle the recruitment.
You'll need an employer first
An apprenticeship is a job, so an employer has to take you on before you can start. Already employed in this kind of role? Your manager can put you forward directly.
No vacancy that suits? Register your interest and we'll tell you when one comes up.